The ever fascinating Dubai Shopping Festival has started and avid shoppers from all around the world have landed here to buy an array of goods at wholesale rates. Along with unique and rare items to choose between, the shoppers are treated with fireworks and light shows, gold lotteries, impressive promotions by different hotels and of course the extended shopping hours. However, the sale statistics of Dubai Shopping festival this year are not very impressive and it is believed that the sloppy economy of UAE is making the shoppers reluctant while spending.
This, 17 years old, festival lasts for 32 days and is held each year in the first annual quarter. Since Dubai has been in serious real estate crises for many years, the Government of Dubai is promoting the state’s real estate and trade through the shopping festival this year. Before the event started, Wholesale suppliers and economists were expecting increased revenue generated from the event in 2012 as this had been observed throughout the history of Dubai Shopping Festival. According to estimates, a 20 percent increase in sales was anticipated and there were many factors supporting this estimate.
The other side of the picture is that due to the global economic crises, the prices of products are higher this year and many shoppers are disappointed. This has left the buyers hesitant while spending. Although, stalls are buzzing with people from the UK, US, Russia, Iran, India and other Arab countries but the sales persons are loudly complaining of very little sales. The increasing prices have made people think twice before emptying their wallets and they are seen looking for better bargains. The retailers are working hard to give value to their customers, as the buying trends observed in Dubai Shopping Festival 2012 are not very impressive.
The data of money spend at the festival and the revenue generated from it will be released when the event ends and it will surely help the stakeholders and distributors calculate the effects of global crises on the region’s biggest shopping festival.